Social Media Marketing (SMM) has become an integral part of digital marketing strategies, and SMM panels play a significant role in executing these strategies effectively. Here’s all you need to know about SMM panel. Social Media Marketing (SMM) has become an integral part of digital marketing strategies, and SMM panels play a significant role in executing these strategies effectively. Here’s all you need to know about SMM panel. Service Selection: Users choose the social media platform and the type of engagement they want (likes, followers, views, etc.).