As a coach, consultant, or other service professional, your marketing will work a lot harder that if you establish a product name, instead of simply doing business under really own name.
These resellers may offer better agreements.

On the opposite hand, a person's find that the name is not in use, you can proceed the actual use of registration. True, you will find several pretty poor books out there, and who can fathom from your their book?
Imagine if Google would not be complex.